Digital Experience Specialist, Webinar (REMOTE)Work with Purpose

The Charles River Marketing department is seeking a full time, Digital Experience Specialist, Webinar.
 
This position supports and collaborates with multiple Strategic Marketing teams in the development, execution, and management of customer facing webinar (virtual event) programs designed to generate and nurture leads.
 
In our Agile marketing environment, this role collaborates with portfolio marketing, marketing operations, and client engagement. This position reports to the Digital Experience Manager, Webinar. 

This position is fully remote, with the option of shared office space access if residing near headquarters in Wilmington, MA

Webinars are scheduled on Eastern Time Zone. 

**Must have strong land line, internet connection**

ESSENTIAL DUTIES AND RESPONSIBILITIES:  

• Assist with and actively manage the layout and execution of live and on demand customer facing webinar programs and virtual events.
• Develop webinar project timelines/schedules and manage projects to completion via the hosting platform, project management system, and any other organizational tools.
• Execute on all parts of webinar program creation – including webpages, automation, emails, target lists, digital asset management, platform set up, technical practices, hosting the live or on demand event, basic video editing, captioning, and post-webinar reporting.
• Provide webinar status updates, regularly reassess program strategies, and make recommendations for new or modified marketing tactics as necessary to respond to changing virtual environment and business strategies/objectives.
• Evaluate the effectiveness of marketing programs and quantify payback (ROI) in terms of registration and attendance levels, leads generated, and new customers obtained.
• Leverage and share best practices and trends with team members to ensure the continued delivery of best-in-class webinar program offerings.
• Public speaking for hosting and moderating live and on demand webinars and virtual events.
• Prepare all presenters and strategic leads on hosting platform and ensuring they are confident to present the live or on demand event.
• Act as the subject matter expert (SME) on the hosting platform. Fully understand all connectors and components.
• Troubleshoot any issues with the live or on demands events, project management submission, and other aspects of the webinar program. 
• Ensure that there is a reliable internet connection for live events.
• Ensure an effective, professional image to both internal and external customers and an accurate portrayal of business strategies. 
• Perform all other related duties as assigned.
   

• Education:  Bachelors degree (B.A./B.S.) or equivalent in Communications, Marketing, Journalism/English, Advertising or related discipline.
• Experience:   2-4 years directly-related training experience, including experience handling multiple projects at one time. 
• An equivalent combination of education and experience may be accepted as a satisfactory substitute for the specific education and experience listed above.
• Certification/Licensure:  None.
• Other:  
  • Experience with the LogMeIn GoTo Suite (GoToWebinar essential), Webex, Pardot, SalesForce.com, Eloqua, Marketo, Hubspot, Workfront, Drupal, Wordpress, Widen, Vidyard, or other similar platforms, preferred.  
  • Excellent written and verbal communication skills.  
  • Previous experience within a life science environment (e.g., biotech, pharmaceutical, medical device company, hospital, lab) highly preferred. Knowledge of HTML code is a plus.